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Global Architecture Platform

TRANSFER's Launch & Panel Discussion, 15.09.16

TRANSFER happily welcomes you to follow through live streaming its Launch Event and

the Panel Discussion on Architecture, Art and New Editorial Trends in the Digital Era

with Reto Geiser, Andreas Ruby, Christophe Catsaros and Josep Lluís Mateo,

together with the artists Not Vital, Daniel Gustav Cramer and Mirko Baselgia.

Panel Discussion 2

Ceci ne tuera pas cela

Reto Geiser

Futures of the book have been imagined since the Romans first realized the codex. With the dawn of the information age and the related development of new technologies, the pace of such speculation has increased and, as a consequence, the death of the printed book has been loudly proclaimed again and again. In my brief presentation, I will argue that despite a widespread immersion in digital media, the printed word and image persist. Recurrent prophecies of the book’s end as a form, equally fueled by anxiety and excitement, are indicators of how definitions of the book itself have shifted significantly over time. Along a few exemplars, I will propose that print and post-print publishing are not mutually exclusive, but on the contrary, that they are parallel modes of communication in a publishing environment that is defined by a plurality of media.


Reto Geiser is an architect and scholar of modern architecture with a focus on the intersections between architecture, pedagogy, and media. He is currently the Gus Wortham Assistant Professor at the Rice University School of Architecture. A founding principal of the collaborative design practice MG&Co., Reto is developing spatial strategies in a range of scales from the book to the house, exploring the boundaries of design and research. Current research includes “Print and Screen,” an investigation of the shift from print and post-print production and new forms of publishing in the information age, and “Archive Without Walls,” a curatorial project that involves the development of a novel digital exhibition platform.

Panel Discussion 2

Architecture can’t be exhibited

Andreas Ruby

When it comes to exhibiting, art is a lot better off than architecture. In art exhibitions you can take simply take an art work such as a painting or a sculpture and put it in an exhibition room. The viewer gets to experience the oeuvre as such. In architecture this is not as easy, at least if we understand buildings as the oeuvre of architecture. We can’t exhibit buildings, but only representations of them, such as models, plans, or photographs. They can only allude to the built reality of architecture that exists somewhere outside of the exhibition space. When exhibiting architecture we therefore have to invent an esthetical and conceptual strategies to bring the physical space of architecture into the space of its representation or, inversely, to use the physical reality of architecture as possible space of its (self)-representation.


After studying art history at the University of Cologne and spending time in Paris and New York as a researcher, Andreas Ruby worked as an editor and resident correspondent for the architecture journals ‚Daidalos‘ and ‚Werk, Bauen + Wohnen‘. In 2001, he and Ilka Ruby founded ‚Textbild‘, an agency for architectural communication, with which he realised numerous international discursive architectural projects. He curated architecture exhibitions for museums, exhibition centres and galleries (the German Architecture Museum in Frankfurt, the German Architecture Centre (DAZ), the gallery Aedes in Berlin and the House of Architecture (HDA) in Graz), organised architecture congresses for clients from the public cultural sector and the private sector, as well as for foundations, and produced several series of lectures on contemporary architecture for architecture schools in Germany, Austria and Liechtenstein. He and Ilka Ruby founded the architectural publishing company ‚RUBY PRESS‘ in 2008, with which he realised over 20 book projects as an editor and publisher. These projects often came about in cooperation with foundations, international architectural offices and renowned architecture schools, such as ETHZ and the Berlage Institute in Rotterdam. In addition, Andreas Ruby has taught architectural theory as a guest professor at institutions such as Cornell University in Ithaca, New York, the University of Technology in Graz and ENSAPM in Paris. Andreas Ruby has been director of the S AM Swiss Architecture Museum since May 2016.

Panel Discussion 2

Despecifying the architectural medium

Christophe Catsaros

In the fall of 2011, Tracés, the Swiss architecture and engineering journal published without interruption since 1875, asked five Paris based film critics (Verraes, Giannouri, Castro, Schulmann, Monteiro) to contribute with a new rubric. Called La Dernière Image, (The Last Image), it consisted of short texts investigating unknown architectural aspects in feature films. A Mies van de Rohe building in a Cronenberg’s early zombie thriller, Ricardo Bofill’s urbanism in an 80’ French slapstick comedy, or unknown aspects of Tarzan’s desire for domesticity. Bringing the background in the foreground, the collective held this rubric for three years producing more than 50 incisive texts. In the meantime the Swiss Cinemathèque decided to start a screening cycle based on this editorial project. La Dernière Image was a breach in a somehow rigid editorial line (Tracés’s centennial tradition) making room for new discursive practices. Despecifying the medium, it allowed an extra architectural scope. Confronting architecture and cinema, new technologies or digital edition, this process makes possible genuine architectural critical discourse.


Christophe Catsaros studied philosophy at Nanterre University, Paris when Derrida was giving weekly lectures at the College de France, when modems connecting to the Internet made a characteristic sound and when you could see an image being downloaded line by line. He worked as assistant curator at the Witte de With center for contemporary arts in Rotterdam when Catherine David was sacked by right wing liberal municipal authority. As a freelance critic, he contributed to Volume, DB, AA’, Archistorm and d’a. He was a guest editor to the French pavilion at the 10th Venice Biennale of Architecture when Patrick Bouchain turned the exhibition space into a permanent bed&breakfast. Blogger for the Lausanne based newspaper Le Temps, he is presently editor in chief of probably the oldest architectural publication in Europe.

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