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Transfer is a nonprofit organization which welcomes private or institutional donations to support the production and distribution of original, independent and high-quality architectural knowledge, addressed to a creative global audience.

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Global Architecture Platform


The Real Estate Boom House can be considered a paradigmatic example of the architecture of the Real Estate Bubble in Spain for three reasons: first, the house’s original design, materials and construction details reveal the imaginaries of opulence that drove the boom; second, the privileged views over the old town from the house’s back façade are menace by the boom’s reactivation; and third, the house’s domestic interior attests to the radically different generational sensitivities that have lived through the boom. This refurbishment project attempts to highlight these three conditions through a single operation: the staircase of the house is restored highlighting the original materials and details, while these ‘boom remnants’ or ‘ruins’ are filled with plants, to serve as a possible substitute to the house’s endangered back views. In “Rosa,” filmmaker Joana Colomar follows the house’s users to explore how the project interweaves tradition and modernity, as well as notions of high and low technology. The title both refers to one of the project’s main architectural strategies—the overall use of faux-marble’ pink color (“rosa” in Spanish)—as well as one of the daily routines of the owner of the house, who everyday trims a rose (“rosa” in Spanish) from the back garden.


Spain, 2018
Joana Colomar

19.Nov.2019 1042 views
Joana Colomar Joana Colomar

Joana Colomar is a filmmaker based in Barcelona and Madrid. Colomar graduated in Audiovisual Communication from Universidad Politècnica de Valencia, and also studied in Lisbonne and Barcelona. She has worked as advertising director for production companies such as Mamma Team or Canada, and her clients include international companies such as Decathlon, Bitter Kas, Fisher Price, or Volkswagen, among others. Her videos have been featured in the platform Nowness in several occasions. Her work has been awarded internationally, including an UKMVA 2012 nomination to best international pop music video for her first work, Maia Vidal’s Follow me (competing with artists such as Mia, Lana del Rey or Justice), or the 2012 Young Directors Award in Cannes. Since 2016, Colomar teaches at a graduate level at Vic University and other film schools.

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